I’ve been thinking about struggles faced by marketing and comms teams and brands.
Having attended quite a few unconferences, read many blogs and watched with great interest large brands struggle with social media I can acknowledge one simple truth: Campaigns are not the same as social media.
But wait… that’s not big news!
I just think it should be acknowledged that many traditional marketing and comms teams are used to developing time-limited campaigns around awareness, retention or acquisition-oriented activities. There is a thought that enough of these run over time will establish momentum in the creation of relationships between consumers of products or content and the brand.