Words have meaning. Words can be defined in many ways – and can be misinterpreted in just as many ways depending on the context in which they are used. Have you ever had a conversation about ‘design’ with a development team only to find half-way through the conversation that you are talking about the UI...
Author: Brian Hoadley (Brian Hoadley)
Let’s consider for a moment how many large organisations are coming to the realisation that their size, legacy and ways of working have industrialised the ability to think and act creatively out of their businesses.
Over the years I’ve seen the approach to innovation vary in organisations. Where organisations are design-led an innovative approach is part of the cultural fabric or ethos of the organisation. This can be seen in organisations like Apple and Tesla.
We all like to think of ourselves as responsible designers and researchers. We follow design methods that take into account our experience, we analyse data and we follow user-centred design methods that involve testing with our Customers.
Having worked as a consultant and contractor on both sides of the Transformation/BAU fence, there is often present a divide in ethos, ego and perception.
Micro experiences can be delightful artefacts to design and use. They are designed with care and crafting and seen as completely standalone pieces of functionality that are meant to delight in their simplicity and usefulness.