Author: Brian Hoadley (Brian Hoadley)

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Mobile Cloud Summit video
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Mobile Cloud Summit video

A couple of weeks ago I ran a panel at the Mobile Cloud Summit on Evolution of the Mobile Cloud, which looked at the impact of Mobile Cloud on User Experience.

Prototyping as an ethos
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Prototyping as an ethos

When car manufacturers design a new automobile, they develop requirements, conduct research, draw designs, make scale models, test scale models in wind tunnels, computer model their ideas, build full-scale prototypes, test them, and iterate the designs – all of this before putting them into production.

No Virginia… you are NOT the user
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No Virginia… you are NOT the user

As individuals, we have many user experiences over the course of a day. Certainly over the course of a week, month, year… indeed a lifetime. In a sense, we become experienced users over time of many things, and remain inexperienced users of many other things. In some instances we feel we can extrapolate the experience...

UX and the Art of Digital Appropriation
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UX and the Art of Digital Appropriation

So, I feel caught in a language loop recently. I talk about (and practice) User Experience. I do these things in the digital/mobile space. And really, I’m mostly focusing on good, strategic paths to design. But all of it is an illusion. User experience is pervasive. It is ubiquitous. Like air. And I don’t design...