I find myself using the word “narrative” a lot lately. Whether I’m talking about UX and the cohesion of design, or CX and the importance of journey mapping, or agile delivery and the breakdown of epics and stories into sprints.
Many organisations are undertaking digital transformation programs to “put digital at the heart of their businesses”.
This isn’t a new thing. In a way, by replacing legacy systems, upgrading IT infrastructure, and putting in CRM and distribution systems, we’ve been on this path for the better part of the last decade.
“Ever tried. Ever failed. No matter. Try again. Fail again. Fail Better.” Samuel Beckett
Fail fast is a nice alliteration – which is one of the many reasons I think it has gained such momentum in the product design space. “Succeed fast” or “iterate quickly” doesn’t roll off the tongue nearly so well.
In my experience it never fails that many stakeholders come to usability testing with the question of “will” vs. “can” Customers use their products or services.
“Digital Transformation” has become an interesting buzzword that in its own right seems to be rapidly transforming. Not so long ago, replacing software systems with integrated, customer-facing digital systems, and putting digital more at the core of your business was simply a large-scale technology infrastructure program.
It’s a cool, sunny late Autumn Sunday morning. You live in the countryside; the nearest village is a mile away. It’s been a while since you bought a Sunday paper. But for some reason, you want one.