Words have meaning. Words can be defined in many ways – and can be misinterpreted in just as many ways depending on the context in which they are used. Have you ever had a conversation about ‘design’ with a development team only to find half-way through the conversation that you are talking about the UI...
Let’s consider for a moment how many large organisations are coming to the realisation that their size, legacy and ways of working have industrialised the ability to think and act creatively out of their businesses.
Over the years I’ve seen the approach to innovation vary in organisations. Where organisations are design-led an innovative approach is part of the cultural fabric or ethos of the organisation. This can be seen in organisations like Apple and Tesla.
Micro experiences can be delightful artefacts to design and use. They are designed with care and crafting and seen as completely standalone pieces of functionality that are meant to delight in their simplicity and usefulness.
I find myself using the word “narrative” a lot lately. Whether I’m talking about UX and the cohesion of design, or CX and the importance of journey mapping, or agile delivery and the breakdown of epics and stories into sprints.
“Ever tried. Ever failed. No matter. Try again. Fail again. Fail Better.” Samuel Beckett Fail fast is a nice alliteration – which is one of the many reasons I think it has gained such momentum in the product design space. “Succeed fast” or “iterate quickly” doesn’t roll off the tongue nearly so well.