I came across this again the other day. I’d forgotten about it – which in its own way is one of the lessons of the video. Every time we stop to play, and allow ourselves to be creative in our thinking, we all too quickly become adults in implementing it. This is a reminder not to stop playing.
Archives for July 2011
I’ve been thinking a lot about the ‘edges’ of user experience lately. Most projects demand tactical UX – a bit of research, some wireframes, perhaps a prototype, and some annotation.
It slots neatly into place in a project process.
But ‘User’ experience isn’t quite so tidy. Actual user experience is ubiquitous, pervasive. It doesn’t have neat edges or clear boundaries.
I’ve been talking a lot about pervasive UX recently. In the sense of brand, to me it encompasses all of the potential touch-points encountered by a user on journey.