Consulting | Publishing | Recruiting
“Ever tried. Ever failed. No matter. Try again. Fail again. Fail Better.” Samuel Beckett
Fail fast is a nice alliteration – which is one of the many reasons I think it has gained such momentum in the product design space. “Succeed fast” or “iterate quickly” doesn’t roll off the tongue nearly so well.
In my experience it never fails that many stakeholders come to usability testing with the question of “will” vs. “can” Customers use their products or services.
“Digital Transformation” has become an interesting buzzword that in its own right seems to be rapidly transforming. Not so long ago, replacing software systems with integrated, customer-facing digital systems, and putting digital more at the core of your business was simply a large-scale technology infrastructure program.
