Micro experiences can be delightful artefacts to design and use. They are designed with care and crafting and seen as completely standalone pieces of functionality that are meant to delight in their simplicity and usefulness.
Archives for August 2015
Understanding the importance of Narratives in my work
I find myself using the word “narrative” a lot lately. Whether I’m talking about UX and the cohesion of design, or CX and the importance of journey mapping, or agile delivery and the breakdown of epics and stories into sprints.
Digital Transformation without People is Legacy IT delivery
Many organisations are undertaking digital transformation programs to “put digital at the heart of their businesses”.
This isn’t a new thing. In a way, by replacing legacy systems, upgrading IT infrastructure, and putting in CRM and distribution systems, we’ve been on this path for the better part of the last decade.