Words have meaning. Words can be defined in many ways – and can be misinterpreted in just as many ways depending on the context in which they are used. Have you ever had a conversation about ‘design’ with a development team only to find half-way through the conversation that you are talking about the UI...
Let’s consider for a moment how many large organisations are coming to the realisation that their size, legacy and ways of working have industrialised the ability to think and act creatively out of their businesses.
Over the years I’ve seen the approach to innovation vary in organisations. Where organisations are design-led an innovative approach is part of the cultural fabric or ethos of the organisation. This can be seen in organisations like Apple and Tesla.