Consulting | Publishing | Recruiting
Words have meaning.
Words can be defined in many ways – and can be misinterpreted in just as many ways depending on the context in which they are used.
Have you ever had a conversation about ‘design’ with a development team only to find half-way through the conversation that you are talking about the UI and the Customer, and they are talking about the design of the database structures, the code, or the technology stack?
Over the years I’ve seen the approach to innovation vary in organisations. Where organisations are design-led an innovative approach is part of the cultural fabric or ethos of the organisation. This can be seen in organisations like Apple and Tesla. Keep reading…
We all like to think of ourselves as responsible designers and researchers. We follow design methods that take into account our experience, we analyse data and we follow user-centred design methods that involve testing with our Customers.
Micro experiences can be delightful artefacts to design and use. They are designed with care and crafting and seen as completely standalone pieces of functionality that are meant to delight in their simplicity and usefulness.
“Ever tried. Ever failed. No matter. Try again. Fail again. Fail Better.” Samuel Beckett
Fail fast is a nice alliteration – which is one of the many reasons I think it has gained such momentum in the product design space. “Succeed fast” or “iterate quickly” doesn’t roll off the tongue nearly so well.
In my experience it never fails that many stakeholders come to usability testing with the question of “will” vs. “can” Customers use their products or services.
