Words have meaning. Words can be defined in many ways – and can be misinterpreted in just as many ways depending on the context in which they are used. Have you ever had a conversation about ‘design’ with a development team only to find half-way through the conversation that you are talking about the UI...
Let’s consider for a moment how many large organisations are coming to the realisation that their size, legacy and ways of working have industrialised the ability to think and act creatively out of their businesses.
Over the years I’ve seen the approach to innovation vary in organisations. Where organisations are design-led an innovative approach is part of the cultural fabric or ethos of the organisation. This can be seen in organisations like Apple and Tesla.
Having worked as a consultant and contractor on both sides of the Transformation/BAU fence, there is often present a divide in ethos, ego and perception.
I find myself using the word “narrative” a lot lately. Whether I’m talking about UX and the cohesion of design, or CX and the importance of journey mapping, or agile delivery and the breakdown of epics and stories into sprints.
Many organisations are undertaking digital transformation programs to “put digital at the heart of their businesses”. This isn’t a new thing. In a way, by replacing legacy systems, upgrading IT infrastructure, and putting in CRM and distribution systems, we’ve been on this path for the better part of the last decade.